The Sport Of Boxing And Sports - 957 Words

Millions and millions of people are part of some kind of sport worldwide. Many sports require more than one person in the team such as soccer and basketball. In the other hand there are sports that are exercised with only two persons, which are the opponents. Many times spectators just watch these sports but never think, much less, experience the challenges that athletes face. In the sport of boxing there are many effects psychologically that boxers face every time they set there feet on a ring. In life people go to college so that with their education one day they can get a well paying career. Similar to this example people are in the sport of boxing so that with a combination of their hard work and talent they can achieve something in life. Some other reasons to why people box is to prove to themselves of what they are capable of doing as well as for the fame. Once a boxer goes professional and starts to beat their opponents then, that is when media starts to get ahold of them. Com panies such as HBO, an American premium cable and satellite television network, then start to sponsor boxers. Once boxers start to get sponsored then that is when they start earning seven digit incomes. According to forbes.com, a leading online media company, Floyd Mayweather (professional boxer), will be paid $200 million dollars for this current year (2015.) Mayweather is the best-paid athlete in the world, which only translates to the amount of money a boxer can earn if he becomes famous.Show MoreRelatedBoxing Is A Sport With Conventional Rules Essay1822 Words   |  8 PagesMy version Boxing is a game with a long convention, with roots backtracking a great many years to the Olympics of the old Greeks Boxing is a sport with conventional rules, with longstanding history going back a huge number of years to the era of the ancient Greeks olympics.1 Boxing can be classed as a direct interactive sport. In both beginner and expert forms, the boxers wear cushioned gloves, striking and guarding with your fists clenched. Every session by and large goes on for 3 minutes and theRead MoreBoxing Is The Most Brutal Of Sports1553 Words   |  7 Pages Typically in sports the goal is to hit a homerun, score a goal, or even get a hole in one. However, there is one sport that is not like any other, boxing. This sport is the most brutal of sports. The goal is to knock out the opponent with devastating blows to the head. Boxing can be a very dangerous sport resulting in extreme injury or death, and there is a lot of pressure to use illegal drugs in an effort to win. Boxing also has many benefits, such as physical fitness, stress relieving, andRead MoreBoxing is Not a Violent Sport Essay1123 Words   |  5 Pages Boxing is a sport full of hard hitting, fast movements and lots of blood, but being a boxer is not too brutal for the society but it does have its good and bad. Boxing was found back in 697B.C in Germany. When it was first aired on TV people didn’t like it much and was commented as the worst TV show. But as the years went on more people started to get interested in the sport, and then kids wanted to become like their favorite boxer. And soon after boxing was the number one show that everyone watchedRead MoreViolence in Boxing and Similar Sports816 Words   |  3 Pagesessay about the dangers that came with sport of boxing called â€Å"Who Killed Benny Paret?†. His essay focused on a match that resulted in the death of a boxer named Benny Paret. The Investigations on Parets death reflected on many aspects, such as the role of the referee who did not act in time to stop the fight, the doctors examinations if he was really fit, the opponent who did not stop when Paret did not respond to his punches, and Parets manager and boxing authorities who were criticized becauseRead MoreBoxing Is A Sport With Conventional Rules Essay2209 Wo rds   |  9 Pages1. Introduction Boxing is a sport with conventional rules, with longstanding history going back a huge number of years to the era of the ancient Greeks olympics.1 Boxing can be classed as a direct interactive sport. In both beginner and expert forms, the boxers wear cushioned gloves, striking and guarding with your fists clenched. Every session by and large goes on for 3 minutes and the victor is the person who handles the most punches or thumps out his adversary. Boxing is likewise called pugilismRead MoreGeneral Aspects Of Sports Throughout Ancient Games Of Ancient Greece, Boxing, Wrestling And Pankration Essay2270 Words   |  10 PagesGeneral aspects of sports in ancient In Panhellenic games of ancient Greece, boxing, wrestling and pankration were the three major forms of combat sports. In Greece most slaves participated in these events. In many combat sports, a contestant wins by scoring more points than the opponent or by disabling the opponent. Athletes competed against others in a contest with established regulations and procedures, with the objective of beating the other competitors. From Peter Chapter 2 verse 17 it mentionsRead MoreThe Debate on the Banning of Boxing Essay1070 Words   |  5 PagesThe Debate on the Banning of Boxing Boxing is an ancient sport with a long history dating back centuries. It developed from bare knuckle fighting in the 18th and 19th century. The sport has already experienced a ban in 1865 and despite this remains a popular today despite this. The sport has rules established by Marquees of Queensbury that form the basis of modern boxing: three minute rounds and boxers must wear gloves. The spot attracts audience and athletes,Read MoreBoxing Should Not be Banned Essay923 Words   |  4 PagesBoxing Should Not be Banned In recent years, there have been many campaigns to try and have boxing banned. 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In boxing, two fighters are placed in an arena, called the ring. The fighters then engage in hand-to-hand combat with padded gloves specifically made for the sport. Boxing is a sport that many people around the world participate in and watch. It is also a sport which has sparked much controversy. Boxing had reached a high point of popularity in the

How Water Usage Is Affecting The World And The People...

Throughout generations the human population has overlooked the importance of water. Despite the fact that we use water every day and for just about everything people seem to disregard the fact that water is a limited resource. As a result, water is being depleted at an alarmingly fast rate. In this essay, I explore the theme of water that recurred throughout modules 5,6,7 of Core 1. I draw upon these modules to explore how water usage is currently affecting the world and the people within societies. Additionally, I elaborate on the conflict brought upon by water and how the future of the world looks like if we fail to act. I also explore the stances of the authors in these modules and how their texts relate to one another in leading the†¦show more content†¦In exploring this dilemma module 5 raises questions such as Who will be entitled to water when supplies become scarce? In the text, Facing the Fresh Water Crisis, Rodgers claimed that the exponential water consumption wil l eventually degrade all ecosystems on Earth. In response to the question raised by module 5 Rodgers argued that current technologies can avert a water war between societies. He takes a preventive approach to satisfying the need for water in society. Instead of facing the issue of water scarcity before it is too late, Rodgers aims to efficiently satisfy the need for water to prolong our water supply. Thus, eliminating potential conflict that would result from trying to meet the water needs when supplies become low. However, it is important to realize that many nations, especially underdeveloped nations, already struggle with having constant access to water. Demand for water in these places, much like everywhere else, tends to be high but with a very low supply. In contrast, developed societies have high demand and constant and abundant access to water. As a result, not everyone’s’ water needs are being met. Thankfully, Rodger’s plan aspires to decrease our water consumption, so that everyone’s needs can be met. Rodgers proposed that municipalities increase the cost of water usage, along with repairing outdated water infrastructure in cities and in agriculture (Rodgers, pg 2, 2008). As for satisfying the water needs in underdevelopedShow MoreRelatedApplications For Real World Problems1534 Words   |  7 PagesSomeone who applies his or her knowledge of the pure sciences to make practical applications for real world problems is by definition an engineer. Engineers are the people who create solutions to issues that the world faces on a daily basis, from miniscule problems such as creating a more ergonomic workplace to large scale issues such as global warming. Without engineers the world would not be as advanced as it is today, we would all still be clueless about electricity, we wouldn’t have theRead MoreWater Scarcity Of Water Shortage1100 Words   |  5 Pages Water Scarcity Maria Luna Arizona State University Planet earth is made up of seventy percent of water and thirty percent of territorial land. Of that seventy percent, ninety-seven percent is salt water, meaning only three percent is drinkable water. Accounting for that three percent, only one percent is surface water; the other two percent is ground water. Most of the surface water is unusable due to agriculture runoff; industrial trash is a great deal of surface water that hasRead MoreSocial Responsibility in the development of Albertas Oil Sands1401 Words   |  6 Pagesdevelopment in northern Alberta has become a hot bed for debate between producers and environmental groups. With worldwide water crisis rapidly developing the use of water in the development Alberta’s oil sands begs the question, are the oil sands in northern Alberta being developed with social responsibility in mind? Social responsibility is a balance companies must maintain between people, the planet and profit. Propaganda produced by environmental agen cies and oil companies must be examined for biases;Read MoreEffects Of Plastic On Marine Life, And Increasing Plastic Waste On Land1406 Words   |  6 PagesIn this paper, I will explain the overuse of plastics, and how plastic is affecting marine life, and increasing plastic waste on land. I will also be explaining how social media’s are affecting the lives of teenages and adults all over the world, because of how much we depend on them. More than 80% of the litter in the ocean originates on land. Most of the litter is plastics. In an interview, Richard Thompson stated, â€Å"Plastics are very long-lived products that could potentially have service overRead MoreThe World s Dependence On Fossil Fuels1706 Words   |  7 PagesThe World’s Dependence on Fossil Fuels Introduction: When you think of fossil fuels what comes to mind? Perhaps you think of the massive oil rigs set up around the world or maybe your mind wonders to how fossil fuels formed in the Earth millions of years ago. Truthfully the full extent of our usage of fossil fuels around the world is widely not realized. Around the Christmas season as you decorate your Christmas trees consider this: if your Christmas tree is artificial then it is likely manufacturedRead MoreNature Is Composed Of Animals, Plants, Landscapes And Many1283 Words   |  6 Pages Nature is composed of animals, plants, landscapes and many other features of the world that are distinct to all human creations. Nature has been set apart as something untouched and free of human touch. Natural resources refer to all the materials that are available in our Planet earth. They are basically utilized by people to satisfy their physiological needs, including shelter, clothing, air, water. People are unique creatures who have survived a nd reproduced in a myriad of environments due toRead MoreTechnology s Impact On Society1507 Words   |  7 Pagesalia Monsanto ENC1101-Swirsky Argumentative/Persuasive Essay Technology’s Impact on Society 21ST century technology has indubitably made life more convenient for us. This can be looked at in a positive or in a negative way. Technology has essentially taken over the world. Replacing almost everything in our homes, schools and communities. 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Current Situation Information Technology †Myassignmenthelp.Com

Question: Discuss About The Current Situation The Information Technology World? Answer: Introduction Big Data generally refers to the gathering of huge amount of data sets and complex information. In this current situation the information technology world there we can see an issue where these technologies are exceeding the existing storage, communicational and computational capacities of conventional systems [1]. There are various techniques to connect to people or organization by the use of internet or any other conventional way. The technique and information that helps in connecting, is incrementing in a huge rate and volume. But this rapid increase is also creating a concern about the privacy and security issues of the data. Based on the networking system and hierarchical models the database system has also advanced its area of use to the relational and objective database system [15]. By the implementation of web sources these database can also be accessed via data or web management services. Since there is a great concern about the security and privacy of these network systems, it is important to know the aspects of theses security concerns. In this report we are going to review and research about the privacy and security issues in domain of Big Data and IoT (Internet of Things). Overview on BigDataand IoT SecurityandPrivacyProblems Big Data is the set of complex and large data that the traditional data processing software applications lack capability to handle. Big Data is mainly used to increase the storage capability and increase the processing power [2]. It is more complex and includes challenges like storage, analysis, data capturing, transfer files, sharing, visualization, querying, updating information and privacy. Knowledge management in Big Data has three main functionalities Volume, Variety and Velocity. Recently two more Vs has been included Values and Variability. There are several kind of tools in Big Data analysis like NoSQ, MapReduce that includes Hadoop, S3 storage, Servers and Processing. But as the benefits rises there is a constant introduction of new and vulnerable [3]. Three has been a rise in the security concern in each of these different domains. There are privacy and security issues of Big Data by the following aspects: Transaction logs protecting and information Filtration of end-point inputs and validation Calculation of Security distributed framework and similar processes Protection and securing of data in real time Protection the accessibility control methodology, communication and encryption Data provenance Access control granular Security protection for non-rational data stores Similarly, IoT refers to the communication paradigm that is recently envisioned as one of the most vital part of everyday life. It is the network of networks which gives value added service and in which a lot of massive objects, sensor devices and digital devices are connected through the ICT (Information Communications Technology) infrastructure. The IoT gathers data and information at anytime and at anyplace, related to anyone and anything, initially implementing at the path of network and services [4]. There are privacy and security issues of Internet of things by the following aspects: Consumers those uses free online services like social networking, emails, websites etc. are aware of the fact that consequently they become the part of the online service and hence become the data source for the organizational business. This helps in analyzing of data sources and improves the satisfaction of the customers. Here is where the conflict comes when these data are sold to third party for further analysis without the concern of the security and online service privacy of the customers [14]. The number of users data that are gathered has to be significantly larger from the past collection gathered. Some of these technologies can gather such sensitive information of customers by analyzing the daily activities that may range from the health conditions to financial records. SecurityInformation andSecurity Problems There are several security issues regarding Big Data and IoT [5]: Non-relational data store: Let us take an example of NoSQL databases that is independent from anyone else as a rule need security (which is rather given, kind of, through middleware). Endpoints: Security arrangements that draw logs from endpoints should approve the credibility of those endpoints, or the investigation wouldn't do much good. Real-time compliance or security tools: These create a colossal measure of data; the key is figuring out how to disregard the false positives, so human ability can be centered on the genuine ruptures [16]. Distributed framework: Most enormous information executions really convey gigantic handling employments crosswise over numerous frameworks for quicker investigation. Hadoop is a notable example of open source tech associated with this, and initially had no security of any kind. Dispersed preparing may mean less information handled by any one framework, yet it implies significantly more frameworks where security issues can manifest. Storage: In the architecture of Big Data, there is a general storage where the data and information are stored on more than one tier. It depends on the need of cost vs. performance [13]. Let us take an example like the high prioritized data has to be stored in the flash media. Hence, the lockdown storage refers to the creation of a tier-conscious strategy. Access controls: There is requirement of critical; importance that may provide a system in which authenticates or encrypts verifies the user and hence determine the priority customer. Data mining solution: Most enormous information usage really circulates gigantic handling occupations crosswise over numerous frameworks for speedier investigation. Hadoop is an outstanding occurrence of open source tech engaged with this, and initially had no security of any kind. Disseminated handling may mean less information prepared by any one framework, yet it implies significantly more frameworks where security issues can edit up.These are the core of numerous enormous information conditions; they discover the examples that propose business systems. For that very reason, it's especially imperative to guarantee they're secured against not quite recently outer dangers, but rather insiders who manhandle organize benefits to get touchy data including yet another layer of enormous information security issues. Granular auditing: This determines the attacks occurred that have been missed and hence make situations that may improve the situation in future. It is a large amount of data itself that can be enabled and protected by vital security issues in Big Data identification. Data provenance concerns primarily about Metadata (data about the data): This is tremendously vital that helps to know from where the data emerges from [12]. The users who are accessible to the data and what the data are used for. These data are generally analyzed within minimum amount of time and exceptional pace in which the breaches get activated. Favored clients occupied with this sort of action must be altogether checked and nearly observed to guarantee they don't turn into their own enormous information security issues. Analysis of tackling Security Problems There is requirement of approximation in this real world since the analyzing and data collection tools have security aspect that has been functionally stored in the technology. The deployment of Security and Information Event Management (SIEM) solution is vital to aggregated logs in security system and the automatic identification of potential breaches. Hadoop is another simple way to identify the big data security and privacy issues [6]. Thus, Hadoop has become one of the most popularly used technologies to address breaches. There has been a range of security leading solutions that has been provided to evolve the technologies which are ideally commercial grade that to help the lock down process. These systems are generally added together by the open source contributors, for example Apache Accumulo. Therefore, by the introduction of Hadoop in Big Data security system, the remaining techniques that can be used are the authentication check and encryption [7]. The tacking of data security and privacy challenge in IoT has some unique techniques: At first there is requirement of understanding the uniqueness of the challenges over the security system in IoT and hence making the development of the next technology accordingly. Finding out the risks related to Big Data, greater the amount of sensitive data, creates greater risk of information system and theft of identity manipulation of devices, IP theft and manipulation of networks or servers and many more. IoT enabling security of data like protection of integrity, confidentiality and authentication data [8]. Privacy issues exploration depends on the extent the customer need the privacy and the techniques by which these issues can be maintained by still making the data useful for the customers. The role of shared trust and metadata assumptions over the end to end security across platforms. Recent Security problem related to the chosen topic IoT is a system comprising of physical gadgets, which are additionally embedded with sensors, hardware, and programming, in this way enabling these gadgets to trade information [9]. This at last permits better joining between genuine physical substances and PC worked frameworks. IoT is the following huge thing affecting our lives in significant ways and number of elements. Innovations like Column-arranged databases, SQL in Hadoop, Hive, Wibidata, PLATFORA, SkyTree, Storage Technologies, Schema-less databases, or NoSQL databases, Streaming Big Data investigation, Big Information Lambda Architecture, Map-lessen, PIG, and so on., helps in managing the huge measure of information created by IoT and different sources. Real difficulties that can bring ground breaking prizes when they are fathomed: Tremendous information volumes[10] Trouble in information accumulation Contradictory measures New security dangers No unwavering quality in the information Central moves in plans of action Gigantic measure of information to break down A quickly advancing protection scene The above focuses are a portion of the difficulties that IoT huge information faces. The rate in information development in extending each second, stockpiling in a major test, handling and keeping up is significantly more repetitive [11]. The apparatuses that are created to deal with the two innovations are step by step changing as per the requirement. Conclusion Associations must guarantee that every enormous datum bases are resistant to security dangers and vulnerabilities. Amid information accumulation, all the fundamental security insurances, for example, ongoing administration ought to be satisfied. There is a requirement to work together on advancing the standards and practice to identify the threats and security issues regarding Big Data and Internet of things. Since IoT has the requirement of being developed from level for safety, thus has to be tested. There are a couple of territories of concern and security and protection and information gathering productivity are likely the most troublesome issues we are confronting. Remembering the enormous size of huge information, associations ought to recollect the way that overseeing such information could be troublesome and requires remarkable endeavors. Be that as it may, making every one of these strides would help keep up purchaser security. There is a need of developers to work along wit h the manufacturers to ensure the security at highest priority. So protecting the customers and organization has to be the primary concern not the second thought. This report is a survey about the IoT and Big information security system, the effects of IoT on enormous information, the huge information advances and the challenges. Since there is a noteworthy effect of IoT on enormous information we have to rapidly collected, total structure to deal with the day by day evolving conditions. Security bargain and wasteful aspects in information gathering instruments result in lost status, cash, time and exertion. Yet, there is trust in light of the fact that both the IoT and the enormous information are at a developing stage and there will be redesign Reference [1]M. Conti, A. Dehghantanha, K. Franke and S. Watson, "Internet of Things security and forensics: Challenges and opportunities", Future Generation Computer Systems, 2017. [2]G. Newe, "Delivering the Internet of Things", Network Security, vol. 2015, no. 3, pp. 18-20, 2015. [3]K. Sood, S. Yu and Y. Xiang, "Software-Defined Wireless Networking Opportunities and Challenges for Internet-of-Things: A Review", IEEE Internet of Things Journal, vol. 3, no. 4, pp. 453-463, 2016. [4]J. Ziegeldorf, O. Morchon and K. Wehrle, "Privacy in the Internet of Things: threats andchallenges", Security and Communication Networks, vol. 7, no. 12, pp. 2728-2742, 2013. [5]M. Hussain, "Internet of Things: challenges and research opportunities", CSI Transactions on ICT, vol. 5, no. 1, pp. 87-95, 2016. [6]"Lack of security in Internet of Things devices", Network Security, vol. 2014, no. 8, p. 2, 2014. [7]J. Lin, W. Yu, N. Zhang, X. Yang, H. Zhang and W. Zhao, "A Survey on Internet of Things: Architecture, Enabling Technologies, Security and Privacy, and Applications", IEEE Internet of Things Journal, pp. 1-1, 2017. [8]M. Eltayeb, "Internet of Things", International Journal of Hyperconnectivity and the Internet of Things, vol. 1, no. 1, pp. 1-18, 2017. [9]C. Tankard, "Big data security", Network Security, vol. 2012, no. 7, pp. 5-8, 2012. [10]G. Lafuente, "The big data security challenge", Network Security, vol. 2015, no. 1, pp. 12-14, 2015. [11]T. Win, H. Tianfield and Q. Mair, "Big Data Based Security Analytics for Protecting Virtualized Infrastructures in Cloud Computing", IEEE Transactions on Big Data, pp. 1-1, 2017. [12]C. Constantine, "Big data: an information security context", Network Security, vol. 2014, no. 1, pp. 18-19, 2014. [13]C. Everett, "Big data the future of cyber-security or its latest threat?", Computer Fraud Security, vol. 2015, no. 9, pp. 14-17, 2015. [14]R. Kemp, "Legal aspects of managing Big Data", Computer Law Security Review, vol. 30, no. 5, pp. 482-491, 2014. [15]H. Hassan, L. Yang and M. Qiu, "Special issue on Big Data Security and Intelligent Data in Clouds (BDS-IDC)", Concurrency and Computation: Practice and Experience, vol. 29, no. 14, p. e4215, 2017. [16]"Using big data to reduce security risks", Computer Fraud Security, vol. 2012, no. 8, p. 3, 2012.

Challenges of Mixing Methods and Methodologies

Question: Discuss about the Challenges of Mixing Methods and Methodologies. Answer: Introduction: Inventory flow management is considered as one of the most critical and costly aspect of supply chain management. The companies are rigorously trying to balance the cost of inventory so that it is able to fulfill customer requirements. Storing to many stocks increases the cost of warehouses and attaches with the capital further it also causes loss to vendors if in any case there is a drop in demand. When there is very less or no inside available in the inventory upstream, downstream retailers, manufacturers and distributors cannot give commitment for huge orders with guaranty apart from that these people will also not be able to deliver proper forecast. Inventory management is usually considered as a very dynamic and flexible system which is very sensitive towards parameters of cost and it is been developing throughout years. It is also termed parlance management because supply chain managements deals with material flow control from the raw materials suppliers at one end and delivery of finished goods to the consumers at the other end. The most of these techniques are usually dependent of scientific principles further it's based on mathematical and theories of probability. The inventory management is responsible for various activities like marketing, purchasing, production and other techniques so that it can balance the conflicting tools (Bhasin , 2016) This system is responsible to provide knowledge to manage the flow of materials in an efficient manner, utilize people and equipment effectively and coordinate internal activities. The well managed inventory flow management demonstrates that the customers receive the goods efficiently in proper time. It further allows the members of the team to match the inventory with consumer's demand .Apart from that it is mandatory to meet the objectives of the system including capacity, profitability and productivity. There is some of the basic inventory terms listed:-Cycle stock-It is the basic amount of material required in order to meet the demands of the customer. Transit Stock-It is the reroute among the locations which carry the stock. Speculative Stock-It is basically the extra amount of raw materials required to meet the high consumer needs. It is different than normal short term demand. Safety Stock- It is the extra amount of stock in excess of the cycle stock which is usually maintaine d to compensate the uncertainties of the growing demand and substitution.It can also be expressed through a fixed amount (Coca Cola Journey , 2017) The inventory stock management has a good match with demand and supply further replenishing the requirement of inventory. Various operations such as transporting, manufacturing and warehousing; all these are responsible to generate imbalances in the system which finally gives rise to inventory management especially in FMCG industries. Errors in predicting the consumer demand generally impact the production of the product been produced in the plant. Apart from that changes related to promotional and seasonal impact the consumer demand for any particular product. Hence in these case shortages of the inventory further generate imbalances in the entire system. For eg:- shortage of labor, shortage of transportation.raw materials shortage and capacity of manufacturing constraints ; these all are generally responsible for inventory shortage and the company in such cases is unable to meet demands of the customers (Cahan, 2003) One of the most important parameter of shortage of inventory is scheduling. There are basically three kinds of scheduling problems in the FMCG industries:-First the schedule can be inadequate, second the schedule is not carried out in a proper manner and third the schedule can be disturbed by unexpected scenarios such as bad conditions of weather or breaking of equipments. The efficient inventory management will be trading off the conflicts of operations and constraints of inventory so that it can aim for an effective compromise that maintains enough inventories to meet customer demand yet covers variation in the forecast (Floyd Fowler, 2009) Inventory is very crucial and it very much mandatory but there are other expenditures associated with the same; and the expenditures increases with the increase in levels of inventory generally when indirect and direct cost is indulged. The bigger the inventory, the higher is the possibility of loss by damage, obsolescence, aging and theft. A bigger inventory can result into inefficient handling. It is always recommended to spend ample amount of time in re-warehousing, double handling and stock rotating through man-hours which may have be crucial for some other task. It is very common factor in FMCG industries to carry manufacturing cost of 25% out of the total amount of funds allocated for inventories. Sometimes the expenditure allocated for inventories can be used elsewhere according to the latest requirement of the industry. Thus it is important for the operations to carry out enough inventories so that it can be always updated with its stock so that shortage scenarios can be avoi ded (Green, 2011) The principle of inventory management states that the industrial plant has good amount of production flexibility and capacity and enough area for storage. The basic quantity required for scheduling and planning the receipt of ingredients, raw materials and supplies packaging must be taken into consideration when estimating and calculating finished product requirement, certain patterns of demand , seasonal swings and activities related to promotional might need pre production specific SKU's in order to avoid capacity of production at bottlenecks. But whenever there is pre production of goods there might be less capacity of storage in the production area. In these scenarios there is a shifting of inventory to the distributing centers based on estimated demands. One needs to note that if the required facility has much capacity of constraints or an unbalanced infrastructure then it's mandatory for the team of management to modify the basic inventory process principle (Helfat Martin, 201 4) The FMCG industries basically need to be proactive in nature for product recall. The earlier model of business required traceability from individual stores to distribution centers. The recent survey conducted on approximate 48 industries in FMCG sector states that the primary cause for installing an automated control system and material tracking system is to get real time visibility and accuracy of inventory so that it can efficiently track and trace the system of inventory. Further the report stated that 52 percent of the industries now use bar coded labels so that they can keep a track on their raw materials, goods finished and progress of work. In order to monitor raw materials, finished goods in the current scenario; it is mandatory to avoid accidental shifting of materials. To work in the real ambience the companies require the industry need to instantaneously hold the inventories either on SKU's real time expiration control of inventories .This can prevent the expired inventory allocation from entering the other processes .Hence resulting in downfall in distribution chain (Hutchison Boxall, 2014) The aim of inventory flow management is to match demand with supply on regular time .There are two main methods to manage the flow of inventory most frequently termed as production push and warehouse pull. Production push is regarded as one of the most traditional technique whereas warehouse pull is the new one. At times the system of pull is much suitable to the requirements of the distribution network and beverage industry as it the exact consumer demand the basis for substituting inventory. But for satisfying the demands of the consumers without further interruption a certain quantity of inventory must be send out of the door. In this case the production pull system works very well. Both distribution and production push works very well (Lislie, 2011) In the inventory management production push process the periodic demand estimation is often converted into the production plan and a production schedule. Further the process of push production is further converted into transportation schedule which allocate the amount for transporting to each and every distribution center based on each forecast. In the production push process, the facilities with respect to the production or other elements involving centralized planning generally control and manage the movement of inventory within its distribution centers and location. The push process is generally introduced in the processes during periods of promotion, when the products are supposed to push out of the production area on assigning basis. In the inventory management warehouse pull process, demand forecast is also responsible for the plan of production and modification in schedule of production on the basis of inventory substitution taking into account distribution center (Metcalfe, 2 002) The system of pull in inventory flow management deals with responding to consumer's demand. Here the consumer is considered as a important factor while deciding the requirement, location and amount of SKU's. The push process generally sends out the materials based on the forecasted demands of the market or blanket allocation. The pull system sends out the materials on the basis of the demands of the distribution centers which are directly dependents on consumer's demand. The pull process works under right time principle so that it can conduct quick and frequent flow of info and goods. The cost cutting is usually maintained by replacing waste such as inventory which stays too long or huge amount of safety stocks. The pull system functions better than pull system as it is able to operate and deal with all the complex scenarios of beverage industry by using the technology at optimal level. The pull system of the inventory management is combined with scheduling of production and planning of resource it facilitates the matching of supplies with the actual customer demands within the supply chain again the reversal of planning information from consumers to suppliers (Randolf, 2009) The FMCG industries are making a drastic change by shifting from push system management to pull system inventory management. At the same time there are various factors involved which will lead to success of pull system in future. On primarily basis the industry should have a general knowledge about the pull system .It employees should have a basic idea on operation and estimation during the entire process (Austin Seitanidi, 2012.) Secondly it's important for the cross over to have a proper commitment by the team of management and prior support by members in the senior management. Thirdly there should be introduction of performance parameters so that it can be established within the line of objectives in supply chain management .Fourth, all the locations should have timely and accurate info about the demands and quantities of inventory management. Fifth, an accurate estimating and forecasting system should be established and the sales and operation tem should be liable to it equally. Sixth, parameters of operations such as lead times, cycle times, and capacities are often required to understand production, warehousing and transport. Seventh, it is mandatory to have accurate info and good communication to solve the complexity of business by indulging software system and finally transportation is required for scheduling the systems (Finegan, 2001) The main preference of all the employees in the FMCG distribution and manufacturing is to satisfy the demands of the consumer for production. Controlling and monitoring the inventory is done in order to match the consumer's demand by scheduling the transportation and productions in a way which can decrease the usage of resources in a complex and constant balance. In order to manage the shifting of materials throughout the entire distribution centers and processing unit they usually develop the ability to meet the changing demands of business. This is further integrated with right policies, system and production. The management of processes and technology are usually done on the basis industrial practices and further by effective achieving the balance of inventory flow management. This leads to a company's success in today's challenging time. Managing the entire material transportation efficiently throughout the processing tenure and distribution of proper Inventory management is a crucial part of the "Seamless tube "within any respective FMCG company. The common focus of this sector is on customer satisfaction. The main goal of this sector is to produce good quality goods at nominal rates further packaged and delivered according to the latest demands of the consumers. Proper management of the inventory flow management ensures that every customer and supplier has uninterrupted delivery of delicious and fresh products of the FMCG company. This is also regarded as the greatest form of service delivered to customers. The enti re inventory management basically works on this fundamental. Sector 1 ($,m) Sector 2 ($,m) Sector 3 ($,m) Sector 4 ($,m) Median 306.2 308.2 290.5 317.2 Mean 331.2 295.2 281.5 278.8 Trimmed mean 316.9 201.1 295.7 300.9 References Bhasin , H ., 2016.Marketing strategy of Coca cola Coca cola marketing strategy. [Online]Available at: https://www.marketing91.com/marketing-strategy-of-coca-cola/ [Accessed 5 November 2017] Coca Cola Journey. , 2017 . Sustainiblity .[Online] Available at: https://www.coca-colacompany.com/sustainability [Accessed 4 April 2017] Cahan, J., 2003. Mini-lecture on writing a critique- effective acade. [Online] Available at: https://www.personal.psu.edu/faculty/b/j/bjj6/ENGL015-2001Critique.html [Accessed 4 April 2017]. Floyd, J. Fowler, J., 2009. Survey Research Methods. 4th ed. Nashville: SAGE. Green, R.R. et al., 2011. Management matters in New Zealand: How does manufacturing measure up? Wellington.: Ministry of Economic Development Ministry of Economic Development. Helfat, C.E. Martin, J.A., 2014. Dynamic Managerial Capabilities: Review and Assessment of Managerial Impact on Strategic Change. Journal of Management, 41(5), pp.1281-312. Hutchison, A. Boxall, P., 2014. The critical challenges facing New Zealands chief executives: implications for management skills. Asia Pacific Journal of Human Resources, 52, pp.23-41. Lislie, J.D., 2011. THE BENEFITS AND CHALLENGES OF MIXING METHODS AND METHODOLOGIES:Lessons Learnt From Implementing Qualitatively Led Mixed Methods Research Designs in Trinidad and Tobago. Caribbean Curriculum, 18, pp.87-120. Metcalfe, M., 2002. Preparing a critique of an article: Using argument as an inquiry. [Online] Available at: https://godot.unisa.edu.au/register/articles/5.doc [Accessed 4 April 2017]. Purdue University, 2016. WRITING A THESIS STATEMENT. [Online] Available at: https://owl.english.purdue.edu/handouts/print/general/gl_thesis.html [Accessed 4 April 2017]. Randolf, J.J., 2009. A Guide to Writing the Dissertation Literature Review. Practical Assessment, Research and Evaluation, 13, p.14. Austin, J.E. Seitanidi, M.M., 2012. Collaborative value creation: A review of partnering between nonprofits and businesses: Part I. Value Creation Spectrum and Collaboration Stages. Nonprofit and Voluntary Sector Quarterly, pp.726-58. Finegan, J., 2001. The impact of personal values on judgments of ethical behaviour in the workplace. Journal of business ethics, 13(9), pp.747-55. ICAEW, 2011. Code of Ethics C. [Online] Available at: https://www.icaew.com/en/membership/regulations-standards-and-guidance/ethics/code-of-ethics-c [Accessed 4 April 2017]. Mc Devitt, R. Van Hise, J., 2002. Influences in Ethical Dilemmas of Increasing Intensity. Journal of Business Ethics, 40(3), pp.261-74. Stanga, K.G. Turpen, R.A., 1991. Ethical judgments on selected accounting issues: An empirical study. Journal of Business Ethics, 10(10), pp.739-47. Porter, M.E. 2008, 'The five competitive forces that shape strategy'. Grnig, R. Gaggl, R. 2005, Process-based strategic planning, Springer Science Business Media.

Astronomy Homework Question and Answers †Second Part

Astronomy Homework Question and Answers – Second Part Free Online Research Papers Astronomy Homework Question and Answers Second Part #4. Briefly describe the astronomical uses of each of the following: Stonehenge, The Templo Mayor, The Sun Dagger, The Mayan observatory at Chichen Itza, lines in the Nazca Desert, Pawnee Lodges, the Big Horn Medicine Wheel. Stonehenge can show exactly when the summer solstice is, by looking for the sun directly over a specific stone, called the Heel stone. The Templo Mayor is also used to mark the seasons, by watching the sun rise through two temles on the equinoxes. The Sun Dagger is a carved spiral onto which the sun forms a dagger of light only once a year- on noon of the summer solstice. The Mayan Observatory had windows strategically placed specifically for osbservations of Venus. The lines in the NAzca desert may look like well traveled walkways, but some of them are alighned in directions where the Sun or other bright stars are at certain times of the year. The Pawnee lodges had strategically placed holes for observing the passage of certain constellations. The 28 â€Å"Spokes† of the Big Horn Medicine Wheel probably relate to the month of the Native Americans, for they had months of 28 days, because they did not count the New Moon. #9. Who was Ptolemy? Briefly describe how the Ptolemaic model of the universe explains apparent retrograde motion while preserving the ideas of an earth-centered universe. Ptolemy was an ancient Greek astronomer (c. A.D 100-170) who came up with a model of the universe with the earth at the center. His flawed nation of an Earth centered-Universe with regards to Planetary motion was surprisingly accurate. His explained the apparent retrograde motion of the planets by suggesting that the planets moved in smaller circles while they were traveling along their orbits. #14. Describe how Galileo helped spur acceptance of Kepler’s Sun-centered model of the Solar System There were three basic objections that most people had to the Sun centered universe. 1. The Earth could not be moving because objects would be left behind while the earth moved. 2. The idea of non-circular orbits contradicted the idea that the heavens must be perfect and unchanging. 3. Stellar parallax ought to be detectable if the Earth Orbits the Sun. Galileo was able to answer all three objections. First, he demonstrated that a moving object remains in motion unless a force acts to stop it (i.e, why people remain standing in an airplane while it is flying.) Galileo showed that the heavens could change after he built a telescope in 1609, and noticed imperfections in the Sun, moon, and Earth. He assumed that the stars were actually far more distant then anyone had thought, therefore not allowing astronomers like Tycho Brahe to observe stellar parallax. He never actually proved it, he just had very strong evidence in its favor. But the true death of an Earth Centered syst em came when Galileo discorved that there were four moons orbiting Jupiter, not the Earth, and that Venus goes through phases like the moon, and therefore orbited the Sun. Problems #2. The Date of Christmas (December 25th) is set each year according to a lunar calendar. False- The Date is set each year according to the Tropical calendar, having the same number of days in a year, 365, and 12 months. The Lunar calendar has 12 months, but with only 29 or 30 days for each month, and a year of about 354-355 days. Muslims still follow the Lunar calendar, but not Christians. #5. In Science, saying something is a theory means that it is really just a guess. False- A theory is a hypothesis that has passed a broad range of tests and is generally assumed to be true. A hypothesis is an educated guess. Research Papers on Astronomy Homework Question and Answers - Second PartMind TravelThe Spring and AutumnBook Review on The Autobiography of Malcolm XInfluences of Socio-Economic Status of Married MalesCanaanite Influence on the Early Israelite ReligionResearch Process Part OneWhere Wild and West MeetAssess the importance of Nationalism 1815-1850 EuropeIncorporating Risk and Uncertainty Factor in CapitalHip-Hop is Art

Essay on Rose Ocean and Big Blue Blanket

Essay on Rose Ocean and Big Blue Blanket Essay on Rose: Ocean and Big Blue Blanket Ocean Step by step onto the warm aureate sand made my feet sink in a millimetre deeper, and nothing but quiet at the beach in the almost dimness of early evening is ever astonishing. Stretches further than the eye can see the ocean is entirely free. It looked like a big blue blanket covering the earth with nothing but comfort. As stranger and I waxed our board on the edge of the shore, waves ran across bearing sea shells along as it surrounds where I kneel. I held a shell to my ear, and listened to its tale. Whispers entered my ear, but nothing else than a morbid calm voice here, calling me into the big blue bubbly bath tub of water. Other surfers continue to wax their board, from the cogitation I courageously dived under the surface of the ocean with my surfboard, although the water was as cold as ice as it pelts my skin. Paddling further until I was isolated with nothing but low-tide waves. Often I sit on my board awaiting for a wave sensation, looking back to a childhood, mist with the sight and the sounds of the wildwood. Day ends to rest, and the sunset does its best. The outstanding ocean will receive, yet still to arrive, the burning sun that’s going to leave. The mists of evening rise, and stretch away between the horizon and the distant to sail, and the earth and the sea are clothed in sombre grey. Higher the moon ascends, and star upon star arises by low-lying isle. I hear the soft lashing, and splashing and crashing of the black waves for long and in loneliness. Spatter of surfers paddling, while the thrilling screams of the first time surfers. Seconds later, I was devoured by a blur creature that entered my sight, a Dolphin at my side swimming swiftly with her grey excellence sin to the evening breeze. She is an object of beauty and strength, so I sat and watch her until length. Seaweed dangles beneath the broad sea, seagulls swat softly above flying in a spree along singing the song it has for ages sung, and the crisps sea air blows against my mahogany dark curls. I paddle swift, steady strokes as I hit the wave with adrenaline rushing, so I turn around as I hear wave crashing. Gave it my all and let the wave do it all. Sudden swing, a twist and a fling! My board point for the shore and I fix my eye where the surf flings high to fall on the reef a roar. I schlunch into the ocean off my board, but the

Using Cell Phones While Driving Term Paper Example | Topics and Well Written Essays - 2250 words

Using Cell Phones While Driving - Term Paper Example According to the same survey (Britt, 2005), those driving and talking on cell phones responded slower to brake lights by an average of 18% and 17% took a longer time to regain speed after braking for a light. It has also been noted that the hands free cell phones cause the same, slower responses among those that are driving and don’t lead to safe roads that can be driven on (Britt, 2005). The problem with using a cell phone while driving is now not only applicable to talking to others while on the road. Text messages, adding in music and the distractions from the cell phone are all adding into problems that are associated with those who are driving on the road and that are multi-tasking while driving. To change this, there are new laws that are trying to be passed, specifically because of the adverse effects which this has. However, the laws and the regulations by officials have not changed the number of individuals that use a cell phone on the road for any purpose, leading to more danger to those that are on the road and continuing to lead to accidents because of the lack of bans that are reinforced by officials (GHSA, 2011). Relationship of Cause and Effect The cause of using cell phones while driving is considered because of the association with needing to talk to others, communicate or update individuals while on the road. ... The use of cell phones on the road is one which may be more applicable while waiting at a stop light, going through slower traffic or driving through roads which are already known to those that are driving (Strayer, 2001). The cause of using cell phones while driving among the age group of 20-30, which is known as more likely to use phones while driving, is most likely specific to the need to communicate with friends, family or the work that one is involved in. The hectic lives that most lead at this age make the driving time the easiest to catch up with the communication that is needed. The knowledge of the road and the ability to multi-task while driving is one of the ways that most in this age group are trained, specifically with the understanding that doing more than one thing at a time is acceptable. The rise in technology has led to the behavior of multi-tasking and makes the cell phone use while driving natural. Even though there may be a natural tendency to use cell phones wh ile driving because of the multitasking which takes place, there are also other variables which are considered with this. The effects which occur lead to being over stimulated in specific conditions. If one is driving on a road that doesn’t have as much traffic or which doesn’t require as much attention, then the cell phone speaking may seem applicable. However, extra stimulations and interference from other coming traffic, changes in the road and the consequences of paying more attention to the phone than the road lead to the crashes and injuries that have been reported. The effect is from the stimulation that occurs which doesn’t allow one to respond quickly enough when speaking on a cell phone, showing that the

Europe in the International Economic Order Research Paper

Europe in the International Economic Order - Research Paper Example The European Union was formed with the aim of strengthening the economic and political powers of the European countries and emerge as an international superpower. The emergence of the Euro is also a part of this project. Euro was introduced as a common currency for the participating European nations to remove the exchange rate risks within the internal market, to boost up trade across nations and most importantly to bring in monetary stability in Europe. (Fedee, n.d.) Another major purpose was to challenge the increasingly monopolistic power of the currency dollar as a single international currency and to rescue its members from the fluctuations of the dollar. The introduction of Euro has been the most important development in the international economy; it has become the major medium of trade especially in the euro area and other European countries. â€Å" Euro has played a major role in fostering harmony among diverse economies, which had conflicting monetary and fiscal policies, t ariffs and other restrictions on trade and investments† quotes Haruhiko Kuroda, head of Asian Development Bank at this years Brussels Economic forum (Vucheva, 2009). The Eurozone formed covering 11 countries in 1999, â€Å"Belgium, Germany, Spain, Italy, Ireland, Luxembourg, the Netherlands, Austria, Portugal and Finland† (Q&A: Euro basics, 2002). Greece was allowed to join only after 2001, later Slovenia Malta and Cyprus followed the suit, Slovakia became the 16th country to join the group. (Vucheva, 2009) Joining Eurozone it had the advantage of trading its inflation prone home currency to the stable Euro. It also gained an upper hand in the borrowing activities, which led to an increase in liquidity in the market which in turn improved the standard of living of the Greek citizens. Loans for individuals, governments as well as corporate houses were available at very low-interest rates, which are available only among the developed nations like Germany.  

Human Resources Turnover Essay Example | Topics and Well Written Essays - 1000 words

Human Resources Turnover - Essay Example Employee turnover can be good or bad its good when voluntary and involuntary terminations involve non-performers whose resignation will be in the interest of the organization. It is bad when a good performer leaves the organization for some reason to begin the search for replacement. Searching of talented employees and training them for the job is very expensive for an organization. It is called turnover cost in this case employee turn over is bad for their smooth working. â€Å"The average cost of labor turnover in 2002 for the UK is  £4,301 per leaver. The costs of turnover are highest for managers ( £6,807), followed by professionals ( £5,864). For Ireland, the average cost of staff turnover is  £4,927.† Experienced and skilled employees can get a good job easily. But a loss of this type of employees is bad for an organization It is obvious that a talented and experienced employee, it not compensated well in terms of salary and career growth, will quit him position and seek another job. Therefore turn over is inevitable. In the case of voluntary turnover, it is manageable. â€Å"Retention of skilled employees is expensive getting the right people in every position will increase retention expenditure.† When labor turnover becomes good for an organization when a bad performer is sacked from the organization’s view in competitive work environment a low-level performer is a liability and he needs expensive training. It involves lots of overheads to the organization. HR turnover becomes a costly affair for companies in terms of the expenditure and recruitment, training etc.

Ethical Theories Of Business

Ethical Theories Of Business Ethical theory studies different philosophies or systems used to explain and make judgments regarding right/wrong/good/bad. It challenges to bring in clarity, substance, and precision of argument into the area of morality. They also dispute on how we should value humans in our actions. Ethical theories suggest justification for judgment regarding the morality or immorality of actions, and they provide a basis for claims about moral obligations. Ethical theories are based on the ethical principles. They each highlight different features of an ethical dilemma and direct to the most ethically approved decision according to the guiding principle within the ethical theory itself. Generally ethical principles stem from ethical theories, and when defending a particular action, ethicists normally appeal to these principles, not the underlying theory. Ethical theory is applied to the philosophical examination, from a moral standpoint, of particular issues in private and public life that are s ubject of moral judgment. It is thus a term used to describe attempts to use philosophical methods to identify the morally correct course of action in various fields of human life. This essay briefly explains the purpose of an ethical theory and why no more than one ethical theory can be right. It outlines the positions the two ethical theories. It further discusses on claim So long as a businesss actions are legal and accepted by consumers and shareholders, the actions can be considered ethically good. Finally it outlines and illustrates one criticism that an opponent might level at each of the ethical theories. Ethical theories and principles are the foundation of ethical analysis as they guide along the pathway to a decision. Purpose of ethical theories argues that how we should value and treat human beings in our actions and proposes essential reason to considers an action to be ethically good or bad. Ethical theory highlights different points such as predicting the outcome and following duties in order to reach an ethically truthful decision. Ethical theory attempts to answer the fundamental practical ethical question of What ought I to do? and How ought I live? It offers the fundamental justification for judgment in relation to the morality or immorality of actions, and provides a basis for claims about moral obligations (The Open Polytechnic of New Zealand, 2009, Module 1 p.20). These principles/roles of ethical theories are the common goals that they try to achieve in order to be successful. This goal includes beneficence, least harm, respect for autonomy and justice. The principle of beneficence directs ethical theory to do what is good, which should attempt to engender the largest ratio of good over evil. The principle of least harm states that a person should choose least harm possible which harms the fewest people. Respect for autonomy states that people should be allowed to make decisions of their lives which applies them and justice affirm that justice should be tolerable and actions to be fair for those who are involved. There are several varieties of ethical theories to choose from in a business ethics environment however only one ethical theory could suite a particular environment at that instance. This is for the reason that all theories have been developed by unique philosophers. Ethicists and people who generally apply these theories could also have different ideas of how to answer questions such as What is the right way to act in this situation?, What makes this the right way to act in this situation? and How should I act in general so as to live a good life? (The Open Polytechnic of New Zealand, 2009, Module 1 p.27,28). All theories convey a different idea on why an action counts as ethically good or bad. Lets say for instance we take utilitarianism and Kantian moral theory, utilitarianism argues that moral importance of an action lies on the predictable consequences of the action where as kantian moral theory emphasizes on the moral importance of an action lies in the principle of the person s action. For example a person steals $100 from a billionaire and uses that money to feed 40 hungry kids on street, utilitarianism will agree that it is morally a good thing as it produces greater happiness. However, kantian theory would argue that stealing money from someone is wrong as this will break the law even though it will help 40 hungry kids. Ethical theories purposes are based on above ethical principles. Two ethical theories in this course which I have chosen to discuss comprehensively are utilitarianism and kantian moral theory. Utilitarianism ethical theory proposes that moral worth of actions should be judged by its utility in providing happiness or suffering, compared with the amount of happiness or suffering likely to be caused by alternative actions (The Open Polytechnic of New Zealand, 2009, Module 1 p.20). It is one of the more functional and commonly used theories today which is also sometimes called consequentialism. Utilitarianism is well known by the phrase the greatest good for the greatest number of people which utter that the moral right action is the one that is most likely to maximize happiness, bearing in mind that equally interests of all affected by it, no matter who these people are. For example, a witness lies at the court house that the victim murdered a person. As the victim would have been sentenced, there would have been no one left to take care of his three kids. Under utilitarianism, this was morally the right thing for the witness to do as the result have benefited more people. Th ere are two sorts of utilitarianism, which are act and rule utilitarianism. Act utilitarianism is mostly what described above where a person performs the acts that benefits the most people. Rule utilitarianism uses the same principle of benefiting the most people but through the fairness and most just means available. This add extra value to rule utilitarianism as it adds value justice and general rules while including the benefits greatest happiness principles. One benefit of this ethical theory is that utilitarian can match up similar predicted solutions and draw on a point system to decide which choice is more beneficial for more people. It compares the likely good and bad consequences of one action with the likely good and bad consequences of the alternative action. Kantian moral theory is a deontological ethical theory which came from a Greek word meaning duty. Deontological theory is an approach to ethics that judges the morality of an action based on the actions adherence to rule or rules (Wikipedia, 2010). It holds that most important aspects of lives are governed by certain unbreakable. This ethical theory is based on the idea that we all have a duty to perform certain things and not to perform certain things. Rules should not be broken even if breaking them may improve an outcome. For example, if some one says lying is always wrong in principle; than it is morally wrong to lie to people even though it could have produced better consequences. It does not look at how much good will cause by an action, rather they look at the action itself and then decide whether it is prohibited or complete mandatory by one of their rules. Deontologists have very strong approach on the words, right and good. Right has to do with actions. Good has to do throu gh outcomes. Good can be many things such as pleasure, happiness, harmony, wealth and so on. Deontological moral theory also seems to be concern about respect for rational humanity as an important aspect of moral importance. It sees all people as having fundamental moral value in virtue of being rational being. We must examine the principles of action to notice whether it shows respect for rational humanity or not. To check whether our actions meet the definite imperative to respect rational humanity, Kant moral theory inquire two question which is can we rationally will that this principle should become a universal law for everybody and are we treating persons as end in themselves, or solely as a means to an end . Drawing on the following claim that So long as a businesss actions are legal and accepted by consumers and shareholders, the actions can be considered ethically good. Utilitarianism involves an equal and impartial consideration of interest. Equal and impartial means that someone can not only consider the greatest good for the company, the overall greatest good should be considered which will benefit everyone affected by the action. In general, Utilitarianism is not bounded by any rules or regulations to determine the moral obligations. Its moral worth of action is solely determined by its involvement of overall utility. Overall utility arises when the good consequences are maximized and proficiently achieving happiness or pleasure versus lack of suffering or pain. Utilitarianism will deal with this claim by overlooking the legal aspect and will spotlight on the consequences, which is in this case are the consumers and shareholders. Utilitarianism will rephrase the claim that business actions are acceptable if it maximizes the benefits of consumers and shareholders. However, rule utilitarianism will argue that the action is morally acceptable for t he reason that the business is following its legal obligations and at the same time, the consequences is benefiting the consumers and shareholders. Rule utilitarianism takes account of the legal business actions and concerns with the fairness of consumers and shareholders in this situation. Kantian moral theory will see the claim differently than what utilitarianism has stated above. Kantian theory states that actions are morally right in virtue of their motives, which must derive more from duty than from inclination (Beauchamp Bowie, 2004). It is a theory that is restrained by rules and regulations and it saw people as having essential moral value since they are rational being. It sees all people as morally important as an end and never treats them as a means to an end. In the claim that business actions are legal and acceptable by consumers and shareholders, Kantian moral theory will agree that the action is ethically good. This is for the reason that the consumers and shareholders are treated appropriately while also taking account of the legal business actions. Kantian moral theory idea is that actions to be morally acceptable, it is required to be able to be made a universal law without opposing its own principle. Unlike utilitarianism, kantian moral theory disreg ard the consequences of the actions when coming to a decision of right or wrong as it determines the moral goodness on principles behind the action. Kantian moral theory and other theories criticize utilitarianism theory that it suffers from numerous problems. Particularly, one criticism which I would like to consider consideration discussing is that utilitarianism theory is the treatment of minorities against majorities. Majority of opponents argue that utilitarian position can be unfair to the minorities. This is because utilitarianism embraces that actions that cause suffering to minority in order to benefit majority are morally good. This legal system in utilitarianism punishes the behavior of the minority even though the minority party might not be guilty. For example, a wealthy man named Kris residing in a small town who owns a company. This company is the major source of employment for the town people. One night, Kriss son caught up with a fight with other 3 boys of the same town. The police found that Kriss son was drunk and police found him at fault. Kris came to the police station and told the police that his son is inn ocent and if the police will lay any charges on his son, he will fire the 3 employees whose son were involved in this fight. Utilitarianism will argue that if this action will be taken, there will be more suffer and pain for the three families as the main source of income for survival will vanish. Taking the principle of greatest good for greatest number of people, utilitarianism theory will let go Kriss son. This is just an example where the minorities suffer even though they might not be wrong sometimes. This can also be said that in a similar situation described above, people could sometimes loose their human rights as utilitarianism theory only looks ate the result of the action and which party or action could make greater benefits for majorities. Kantian moral theory also has drawbacks mention by other ethical theories such as utilitarianism. One of the most common criticisms of kantian moral theory is that this theory ignores the consequences. It denies the moral importance of the likely consequences of any action. In some situations, it just focuses on the rules and regulations a person should follow and disturbingly disregards the consequences. For example, a chap went to buy some chocolate for his kid at the nearby shop. While returning home, accompanied by his wife and boy, some young youth attack him for some money. While in the clash, one of the thugs stab his wife. The man thought that they might also kill him and his son so he threw a beer bottle which he obtains near by to one of the thug and that stroked is head really hard. He garbed his son and escaped to near by police station. When the police came to the incident, they also found another person dead in that scene. He explained the whole story to the police and then the police started its investigation. Under kantian theory, the man will be sentenced for life as any person who kills another person is being sentenced for life. Kantian moral theory here just looked at the rules and comes with the relevant action needed to be taken ignore the consequences and leaving the investigation. Principle of ethical theories argues that how we should value and treat human beings in our actions and proposes essential reason to considers an action to be ethically good or bad. Two ethical theories covered in this discussion were Utilitarianism and Kantian moral theory. Both theories affirmed their benefits and criticism. It is difficult to address that one theory is better than the other as both theories could come right depending of the situation and circumstances.

Aristotles Life :: Philosophy, Greek, History

Aristotle’s Life Aristotle (384-322 BC) was a Greek philosopher, educator, and scientist, and was also one of the most influential thinkers in Western culture (World Book 663). Through his writings, Aristotle considered, summarized, criticized, and helped to further develop many of these traditions from which he had learned from Plato, his teacher. He was born in Stagira, and both of his parents died when he was a boy. His legal guardian named Proxenus raised him (World Book 663). At the age of 18 years of age, Aristotle entered Plato’s school in Athens called the Academy. When Plato died in 347 BC, Aristotle left the Academy to live with some of Plato’s disciples who were living with Hermeias. In 334 BC, he returned to Athens and founded a school called the Lyceum (World Book 663). His school, philosophy, and his followers were called peripatetic, which is Greek for walking. The reason for this name was because Aristotle did most of his teaching while he was walking with his students. After Alexander the Great’s death in 323 BC, Aristotle was charge with impiety by the Athenians, which was a similar crime that was brought upon another philosopher, Socrates. Worried that he would be set to death for this charge, Aristotle fled to the city of Chalcis. A year after his arrival in Chalcis, Aristotle died (World Book 663).   Ã‚  Ã‚  Ã‚  Ã‚   Aristotle’s Physics   Ã‚  Ã‚  Ã‚  Ã‚  Aristotle work on basically all of the basic known subjects (Math, Science, Literature, English, Ethic, etc…). He also made his contribution in the field of Physics and Metaphysics (means after physics). Aristotle’s Physics is composed of several books and each is broken up into different parts of physics.

Does Sex and Violence on Television Have a Negative Effect on Children?

Does sex and violence on television have negative effects on children? The issue that I am addressing is the effect of sex and violence in the media on children. As long as there has been television, there has been an association made between media and violence – children who repeated what they saw on cartoons leading to their death, teenagers injured while emulating a popular movie, and mass killings blamed on video games. Primarily this relationship has been assumed to be causal with television being the assumed central cause in violent or risky behavior.Once you begin delving into the roots of violent and risky behavior, however, the association between modeled violence and expressed violence becomes less and less obvious. Violence in society in general is complicated and requires unpacking so that each aspect of the roots of violence can be analyzed and ultimately discussed in a meaningful way, including acknowledging that the origins are just as layered and complex as the solutions. Summary of Internet Information I began looking into various studies and articles about violence in media to see what kind of information was already available on the subject.There were a number of points of view represented, however, none of them outright dismissed that there was some relationship between sex and violence in the media and violent behavior. The studies also generally agreed that the complexities of violent behavior may potentially be ultimately unknowable because of that complexity. What may drive one person to violence may have little to no effect on another or the level of exposure to images of sex and violence in combination with other influences, including parental and peer attitudes towards sex and violence, may be a stronger relationship than media influence alone.The article â€Å"It’s not all sex and violence† by Agustin Fuentes set the tone for how I came to look at my research because it brought up the important point that sex and violence are over emphasized in modern culture and can give the false impression that sex and violence are at the very center of every human motivation rather than showing the reality that sex and violence are merely two aspects of the human experience, rather than central or common. The topics are scintillating and therefore more discussed.I also included research done to determine the effect of three safe sex campaigns run on Netherlands television during the mid-1990’s in order to see if there were positive messages that were also being sent on television about sex and sexual behavior (â€Å"Can public campaigns effectively change psychological determinants of safer sex? †), an evaluation of three Dutch campaigns that determined that the campaigns were successful in their goals of increasing safe sex practices in the Netherlands.I wanted to see if positive messages about sex and sexual behavior also had an effect on teenagers and young adults as this could be assoc iated back to imitating modeled behavior in general. The determination in the case of the Dutch safe sex campaigns was that effectiveness of the televised messages was related not only to the message itself, but also to the amount of exposure the subject had to the message.Those who were more exposed to the messages were more likely to engage in safe sex than those who were less exposed or not exposed at all. In â€Å"Mass Media Effects on Violent Behavior† by Richard Felson discussed in detail the difficulties of studying the effects of media violence on children because it’s difficult to measure intent and the inherent issues present in building experiments that have the greatest possibility of delivering reasonable results.It was the most comprehensive and inclusive article that I read as it looked at a number of different methods of measuring media effects on children – ultimately demonstrating that there is a provable corollary between exposure to violence seen on television and later violent behavior, however, the media input was shown to be part of a greater set of environmental concerns.What I could determine from my sources was that the greatest issue faced by researchers interested in studying the possible corollary between seeing sex and violence on television and that exposure being the driving force for later acts of violence by the subject is that there is no consensus in the data. Replicating a real world experience in the laboratory requires introducing controls that may cause the subject or subjects to feel freer to engage in extreme behavior as the environment created in the experiment can lack the third-party controls that exist in the real world.There is also some difficulty in repeating the results regardless of the conclusions drawn from the data. Additionally, there are complications where the studies are not necessarily using the same metrics in their research so their conclusions may be similar or even confirm the findings of other research but not using the same methodology. The scientific method relies primarily on replication of results when executing the same experiment and that doesn’t seem to be happening in the research done on this topic.The shared determinations between each of my sources all acknowledged the shortcomings in the research; however, this did not prevent them from coming to some kind of conclusion. The most common conclusion was that there was a relationship, however, that relationship was not a direct one to one corollary. This was true for both negative and positive messages. The general acknowledgements is that while there is an association between exposure to messages in sex and violence in the media, that these messages were not necessarily a driving force in later acts of violence, but were certainly a factor in later acts of violence.Summary of a Research Study The research study that I am summarizing is â€Å"Can public campaigns effectively change psych ological determinants of safer sex? An evaluation of three Dutch campaigns† by M. C. Yzer, F. W. Siero, and B. P. Buunk. The research was designed to establish the effectiveness of Dutch safe sex campaigns that were run between 1994 and 1996. There were several metrics being measured, â€Å"improved attitudes, perceived social norms, self-efficacy and intentions regarding safer sex (Yzer, Siero & Buunk, 1999)The methodology of the study was to use a representative sample of the Dutch population and then ask them to answer electronic questionnaires where you could not advance through to the next question without answering previous questions in order to minimize missing data. Each participant was issued a unique PIN number in order to further identify the participants. There were also five waves of questionnaires, and an individual participant could be eligible for more than one of these waves, however, they could only participate in one wave.The PIN numbers were also used to e nsure that there were no duplicate participants from wave to wave. These methods were also employed to exclude testing effects, history effects, cultural changes and sample differences as alternative explanations for the data collected. (Yzer, Siero & Buunk, 1999) The questionnaires measured attitudes towards safe sex practices, social norms , â€Å"self-efficacy† (Yzer, Siero & Buunk, 1999), and whether or not the participant intended to engage in safe sex practices in the future.The key results in this study were that while the initial levels of positive attitudes and practices of safe sex, there was indeed room for an increase in those metrics. The increases were the most steep immediately after a campaign aired, but that uptick did not dip below the previous level but maintained over time. It was also shown that increases were not always across the board in every category during every campaign. There were different effects that depended on which campaign was aired.When sp lit out into separate categories, â€Å"self-efficacy was enhanced by the 1994 campaign, and that intentions were enhanced by the 1994 and 1995 campaigns. To summarize, all target variables were generally more positive with respect to safer sex after a campaign than before. † (Yzer, Siero & Buunk, 1999) The thesis of the experiment was the following: 1. Attitudes, social norms, self-efficacy and intentions would become more favorable towards safer sex in response to each of the 1994, 1995 and 1996 campaigns. 2.In the period of time after the 1996 campaign when no campaign was conducted (but in a similar time interval as between the 1994 but in a similar time interval as between the 1995 and 1996 campaigns), attitudes, social norms, self-efficacy and intentions would become less favorable towards safer sex. (Yzer, Siero & Buunk, 1999) The data showed that after the campaigns were aired, that all of the measured areas showed an increase both short-term and long-term. They also noticed that there was a quick uptick in positive feelings shortly after a campaign was aired.Overall, the campaigns served to uphold and enhance already present social norms and attitudes towards safe sex and safe sex practices. The conclusions of this study also confirmed the conclusions of a study done in Germany that evaluated German safer sex campaigns. How this relates to the issue of what effect sex and violence on television effects children is that there is here a strong relationship between media messages and future behavior and that this relationship is related to amount of exposure to the message.It was already well established that there was an agreed upon corollary between violence seen on television and violent behavior, however, this study shows that the relationship is also built on frequency of exposure to the medium. Additionally, there can be changes in different areas over time, which shows the diversity of how media messages influence people and how that influe nce can be different while still present. Critical Analysis of Internet Information and Research Study In â€Å"It’s not all sex and violence† by Agustin Fuentes, the information provided by Dr.Fuentes is factual and points out that human beings are diverse and complex beings driven by a variety of things. The overemphasis on sex and violence in media is pervasive and dangerous to how we see ourselves as human beings. The amount of cooperation, joy, sharing, etc. that human beings do far outweigh the amount of violence we engage in as a species. However, we as a species are also fascinated with sex and violence and seek out that information – drawing focus towards it, rather than acknowledging their purpose and role in life and placing it among everything else in life, maintaining perspective.The evidence that is used is a walk through the development of human societies and what scientists know about the behavior of our ancestors and the results of primatologica l research with social behavior of primates. He shows that the majority of the behavior that we engage in is positive and helping behaviors, rather than negative behaviors. The strength of the evidence is weak, but the piece is intended to be an emotional appeal that includes appeals to the intellect. Because of the rhetorical mode of the piece, this is to be expected and does not immediately remove it from consideration as a good source of information.In â€Å"Can public campaigns effectively change psychological determinants of safer sex? † there is a great deal of factual evidence supported by strong evidence with a reasonable and intelligent analysis of the data gathered from their research. The strength of the evidence is significant, especially in light of the inclusion of the information that a German study came to similar conclusions. â€Å"Mass Media Effects on Violent Behavior† is a research study that gathers a number of different research studies and provid es that data along with the conclusions of the author.The information is good and because of the amount of provided data, the reader can see where the author’s conclusions came from. Because of this article’s appearance in a peer-reviewed journal, it can be assumed to be a trustworthy source of information with strong evidence supporting its conclusions. Conclusion In answer to the specific question as to whether or not sex and violence on television is harmful to children – there is no simple answer. Through looking at the evidence, there is an undeniable effect of what people see on television and their future behavior, but that link is not causal.The factors that exist in order to drive an individual to violence are difficult to measure due to basic problems with creating appropriate test trials, the complexity of human nature, and the overwhelming amount of input that everyone has on a regular basis. A worthwhile avenue for research would be to measure expos ure to specific stimuli in media messages and whether or not it’s the amount of sex and violence that someone is exposed to that is the deciding factor in future behavior. Another avenue would be to do a longitudinal study of children of ifferent socio-economic backgrounds to see what other factors exist (exposure to violence in daily life, attitudes about sex, etc. ) along with measuring how the child is interpreting the media messages that it is exposed to along with the frequency of that exposure. It would be holistic, but perhaps prohibitively complex and long term to execute. What remains unknown is what the full impact of media messages on children is, there is an effect, that’s undeniable, but that effect is clearly influenced by a variety of factors and may only be a reflection of what the child has already learned elsewhere.References Bushman, B. (2013). Why do people deny violent media effects?. Psychology Today, Retrieved from http://www. psychologytoday. co m/blog/get-psyched/201302/why-do people-deny-violent-media-effects Felson, R. (1996) Mass media effects on violent behavior. Annual Review of Sociology, 22, 103-128 . Retrieved from http://www. jstor. org. libproxy. uml. edu/stable/2083426 Fuentes, A. (2013). Busting myths about human nature. Psychology Today, Retrieved from http://www. psychologytoday. com/blog/busting-myths-about-human- nature/201302/it-s-not-all-sex-and-violenceWalker, M. (1983). Some problems in interpreting statistics relating to crime. Journal of the Royal Statistical Society, 146(3), 281-293 . Retrieved from http://www. jstor. org. libproxy. uml. edu/stable/2981656 Yzer, M. C. , Siero, F. W. & Buunk, B. P. (1999). Can public campaigns effectively change psychological determinants of safer sex? An evaluation of three Dutch campaigns. Health Education Research, 15(3), 339-352. Retrieved from http://her. oxfordjournals. org/content/15/3/339. full

Viral Content How to Follow a Six-Part Recipe for Success - CoSchedule

Viral Content How to Follow a Six-Part Recipe for Success On Feb. 26, 2015, BuzzFeed published a post asking one simple question: What Colors Are This Dress? Although the answer seems simple enough, it launched arguably one of the biggest internet memes of all time. And whether you were team blue and black or white and gold, the accompanying image was simply unavoidable, making it’s way onto just about every publisher. It was truly viral content at its best. This is the kind of success most brands only dream of, and Roman Originals–the retailer behind the dress–saw huge returns. Within a month, their organic traffic  increased  by 420 percent and their press mentions by a whopping 17,550 percent. The overnight success left many marketers like myself wondering, â€Å"What it is about some silly piece of content that can have such a profound impact on our online sharing behavior, and more importantly, can it be replicated?† Luckily, more and more research is being dedicated to viral content, specifically on what triggers someone to click â€Å"share.† In one of his earliest studies  that scraped nearly 7,000 New York Times  articles, Jonah Berger noted that highly shared posts are typically useful, surprising, and positive, but above all, highly emotional. Highly shared posts are typically useful, surprising, and positive, but above all, highly emotional.Get Your Free Decoding Successful Content Infographic Visualize the SUCCESs formula for viral content with this free infographic with original research from Fractl. How to Follow A Six-Part Recipe for Viral Content SuccessBrothers Chip and Dan Heath- also devotees to the science of viral content- agreed, particularly about the surprising and highly emotional elements. In their book Made to Stick: Why Some Ideas Survive and Others Die, they offer six components  they believe elevate an idea from shareable to viral: Their SUCCESs model  argues that viral content should be: Simple: Making something simple doesn’t mean dumbing it down; it’s about focusing your message around a single idea (i.e. people should be able to describe your campaign’s key theme in only two or three sentences) Unexpected: This is where you want to include something that will gain your audience’s attention. Run of the mill data goes in one ear and out the other; something that challenges an assumption will hold an audience’s attention. Concrete: For an idea to be concrete, it presents a difficult concept in a more relatable way. For example, a popular concrete idea you might have heard of is that humans consume enough bottled water  in a little more than a day to circle the entire equator with plastic bottles stacked end to end. Credible: Along with getting an audience to listen to your message, you also need to convince them to believe it. Make sure to offer facts that are backed by either primary or secondary research. Emotional: Although people look for credibility, they also want to feel something. Be sure to trigger an emotional response. Generate stories: Individuals should be able to act on your content (i.e. present an idea, let others be able to interpret in their own way). Recommended Reading: The Six Types of Social Media Content That Will Give You the Greatest Value So what does this look like in action? My team at Fractl recently analyzed how three successful campaigns  stacked up against these key principles. In total, the following three campaigns earned 2,300 placements  and more than 140,000 social shares: Hotel Hygiene Exposed: For one of our clients, we  gathered 36 samples from nine different hotels to determine which rooms were the dirtiest. Reverse Photoshopping Comic Covers: Superheroes typically boast massive biceps and incredibly tiny waists, so we used Photoshop on behalf of one of our clients to see what these familiar faces would look like if they reflected the average American body type. Sexually Suggestive Emojis: For another client campaign, we scraped Twitter to discover which countries have the most flirtatious emoji use around the world. Below I’ll walk you through each of the Heath brothers’ principles, providing a six-part recipe on how you can generate similar, highly viral content. 1. Simple: Roll Out Your Content’s Core Focus in the Easiest Way Possible For an idea to be simple, it needs to be easily understood, and quickly. To gain your audience’s attention, identify a central theme and make sure your content connects to this idea whenever possible. Gain your audience's attention by connecting content to one central themeFor instance, in Sexually Suggestive Emojis, a month of tweets from the United States and more than 50 European countries were condensed into 14 easy-to-read charts. In less than 10 minutes, readers could easily identify global trends in how these emojis are used – including their own countries. Simplify Content By Setting Clear Campaign Goals Another easy way to simplify your content is when you’re setting your campaign goal. Do you expect the campaign to drive conversions or do you want it to boost general brand awareness? You’ll also want to make sure your goal is as specific as possible: The more specific you are when setting your goal, the greater the likelihood you’ll actually reach it – and this specificity will help you focus both your content and time. Below is a three-step guide on how to set attainable goals: Begin with an audit of previous campaigns. Remember that data is your friend, and you likely already have a ton of it at your fingertips thanks to previous campaign metrics. Note any key data points- your new goals should fall somewhere within the same ballpark. Evaluate your current position within your industry. If you don’t have a large part of the market yet, consider a goal that only aims for a 2 to 5 percent increase in something. On the other hand, if you already have a large presence in the industry, set a goal that is a little more challenging- you don’t want to miss out on any potential growth. Set one major goal, and follow up by outlining two or three other goals that will help you get there. When setting goals for your content, you’ll likely have more than one. For example, if you want a campaign to drive a certain amount of blog traffic, you’ll also want to set smaller goals like earning placements on X,Y, and Z publishers that will help you get there. Recommended Reading: This is How to Start a Successful Blog That Will Crush Your Marketing Goals 2. Unexpected: Produce Something With a Dash of Shock Beyond an idea that’s quickly understood, another easy way to earn someone’s attention is to offer content that is shocking. This guarantees an element of surprise, which will drive results because instead of adding to the white noise on the internet, you’re actually breaking through. In the case of Hotel Hygiene Exposed, the results yielded a shocking finding: The nicest hotels actually had the most germs. This made outreach a breeze, with big name publishers like Yahoo taking full advantage of the added shock value with headlines like, â€Å"Eww! New Study Finds Expensive Hotels Have More Germs.† Producing controversial content is also a great way to add something unexpected. Below are a few different approaches to controversial content: Disprove an easily held assumption: This content often focuses on testing an audience’s beliefs. For example, the Ad Council’s incredibly successful â€Å"Love Has No Labels† video used an X-ray machine that featured skeleton couples showing different signs of affection to one another before revealing themselves as either gay, lesbian, or biracial – forcing viewers to rethink any unconscious biases they might have and appreciate that love is love, no matter who is involved. Produce something taboo: These ideas center around a topic that isn’t often discussed. Again, the Sexually Suggestive Emoji campaign is a great example because who doesn’t blush a little when they see some of those eggplant combinations? Stir up a debate: Most controversial ideas would fall under this umbrella, with a majority of these campaigns presenting data from both sides in order to allow readers to drive the discussion. For instance, the campaign in â€Å"The Most Prejudiced Places in America† focuses on which areas have the most non-politically correct tweets. The geographic ego bait ignites a discussion because it gives readers the opportunity to offer their two cents on whether or not they agree. via The Daily Beast Recommended Reading: Why Your Content Will Go Viral 3. Concrete: Difficult Concepts Often Require You to Whip Up More Than One Example The Heath brothers say something is â€Å"concrete† in its ability to be described through sensory language. In other words, your content should be understood using one of the five senses. So how can you do this with online content? Let’s take a moment to review the Velcro Theory  about memory. This concept argues that although it is unlikely for someone to totally comprehend – or â€Å"grasp† – brand new information, it is likely that they will be able to grasp small bits of information as long as their prior knowledge presents something for this new information to â€Å"hook† onto – much like a piece of Velcro. By connecting your content’s new information to things your audience already knows, it makes retention and discussion much easier. In the case of online content, concreteness often stems from being able to visualize new concepts. For example, in Reverse Photoshopping Comic Covers, the core theme of the campaign was to offer a new way to discuss body image issues – particularly with men. When comic book icons like Batman, Iron Man, and Captain America shed their bulging biceps in an effort to look more like an everyday individual, audiences suddenly had a new way to talk about more difficult concepts like body dysmorphia. Try Comparing Apples To Oranges Think of something’s â€Å"concreteness† as being able to compare apples to oranges. A great example is this campaign–Data IRL–that visualizes what digital storage size would look like in the form of storage boxes. If you assume 10 megabytes of data is equivalent to one standard storage box, an iPhone’s 4 gigabytes of data suddenly becomes much easier to understand: It’s 400 storage boxes, or–when the boxes are lined up–enough data to stretch nearly the length of 1.5 football fields. via Better Buys Keep in mind what you can compare more difficult concepts like data storage to is only limited by your imagination. A good jumping off point is by taking a look around you and identifying what you use on a day-to-day basis (think a can of soda or a deck of cards); these are the type of routine items that make something unfamiliar suddenly incredibly relatable. Recommended Reading: How to Use Data to Fuel Your Content Marketing Strategy Figuring what you want to present, though, is only half the battle. You still need to figure out how you want to visualize the data. Luckily there are a few tools  out there for anyone who might not have a designer on their team, including the following: Piktochart: Relying on the continued popularity of infographics,  the application allows users to easily create IGs using themed templates Tableau Public: The drag-and-drop platform offers users a wide range of collaborative maps and charts to fool around with Infogram: This easy-to-use application allows users to create interactive charts without any coding Silk: Another drag-and-drop platform, this is one of the easier tools to use, requiring users to simply upload their data through a spreadsheet to begin building visualizations around it 4. Credible: Garnish Your Content With a Methodology That is Both Reliable and Familiar Readers want to see content that is trustworthy, and something that is data-driven is a great way to boost authority and earn credibility. Your methodology should be readily available and include the following: Specifics on your data set, including how, when, and where you collected it Any outliers that were omitted in your data A list of additional sources (i.e. secondary research) Access to raw data if possible An easy way to boost credibility is to partner with a reputable third party, specifically someone with expertise in your industry. For example, if you’re producing a campaign that focuses on sports injuries, consider reaching out to organizations like the Sports Physical Therapy Section (SPTS) or the American Physical Therapy Association (APTA). They could offer assistance on how closely your data aligns with common trends in sports-related injuries or how specific injuries should be treated. But how do you get in contact with them? All you need to do is reach out via email explaining who you are, what your campaign is about, and some options on how they could help with the final project – â€Å"options† being the keyword here as you’re more likely to get a response if you offer more than one way to participate. Boost your content's credibility by partnering with a reputable third partyA great example of this in action is the Hotel Hygiene Exposed campaign. We reached out to a third-party lab to test the four samples we collected from nine different hotels. This outside testing helped make the bold claim that the nicest hotels are actually the dirtiest that much more valid. Recommended Reading: How to Rock a Data-Driven Content Calendar Template That Will Boost Results By 299% Support Your Content With Secondary Research Don’t forget about the  value of secondary research – and how easy it is to access. It’s simply the analysis of data or information that was either gathered by someone else (e.g. researchers, educational institutions, etc.) and reusing it to add more authority to your current content. Two of the most common secondary research sources include the following: Academic journals: These are resources filled with original research. Examples include Harvard Business Review, American Journal of Sociology, and the Journal of the American Medical Association  (JAMA). Technical reports: Typically a resource that is updated annually, these reports offer insights on industry-specific research projects. For example, HubSpot’s State of Inbound  is released annually and reveals the latest trends in content marketing. So how can you include these in your campaign? At first glance, it doesn’t seem like the Reverse Photoshopping campaign has a quantitative element to it. However, the landing page includes stats from the Centers of Disease Control and Prevention  on the levels of obesity for both men and women in America- stats that are both easily accessible and familiar to any audience. Here’s what it looks like on the LP: Recommended Reading: This Is The Marketing Research Process That Will Take Your Content to the Next Level 5. Emotional: Knead  Something Your Audience Can Feel Into Your Content This is a big one. As much as credibility can help keep your campaign fend off trolls, remember that people have an innate desire to make a personal connection with content, regardless of their opinion. An emotional connection  is essential in order to drive shares, and one of the biggest goals for marketers today is to help brands create messages that people want to share. Luckily there’s a wide range of emotions for your content to tap into, as illustrated in these three campaigns: The â€Å"ick† factor was palpable in the hotel campaign, and it’s something everyone can relate to – aiding in both natural syndication and social shares. via AOL Body image is already a highly emotional topic, and by connecting it to something in the entertainment industry- a channel that is no stranger to the pressures of physical perfection- social traction skyrocketed. via The Huffington Post For the emojis campaign, a reader could easily go back and forth between feelings of embarrassment and amusement thanks to the easily identifiable innuendos. via People Recommended Reading:  Proof That Emotional Headlines Get More Shares on Social Media Use Emotional Cues to Drive Clicks The most successful emotional content ignites an immediate reaction: Audiences should be able to easily click, read, and share your content because it triggers an opinion – and they want the rest of the internet to know. The most successful content ignites an immediate reaction6. Stories: A Mix of Stimulating and Inspirational Content Will Drive Discussion During production, you should continually ask yourself one question: Would I share this campaign with my friends? This is the easiest way to determine whether or not your content tells a story  Ã¢â‚¬â€œ and often times the best content tells more than one. The comic book campaign, for instance, was created for a California-based organization that provides resources to individuals struggling with eating disorders, but the 1,300 pickups and 105,000 social shares indicate that the content reached well beyond its targeted audience – in large part because it allowed publishers to tell multiple stories. For example, some readers were less concerned with a discussion on body image and instead focused their attention on general criticism of the project.  Ã¢â‚¬Å"Superheros can’t save the world if they’re lounging around like the average American,† criticized a reader at Smash.com. These sentiments were shared in the comment section of a Spanish gaming site  (whose audience probably had little interest in finding out more about eating disorders). What these two placement prove, though, is that the pop culture theme helped the content resonate with more than one demographic. Yes, these characters don’t relate directly to eating disorders, but in the right context, they can connect issues about body image to a much larger audience. Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Use Humor to Tell Stronger Stories Humorous content is a great way to drive stories, as emphasized through some of the headlines for the emoji campaign: Study: Frequent Emoji Users Are Hornier Than the Rest of Us, New York Magazine Dear Mississippi, You’re Obsessed With Eggplant Emoji. Please Explain, Vocativ New Sex Emoji Study Shows That Eggplants Trump Bananas, New York Daily News    So what are some ways you can tickle your audience’s funny bone? Make an everyday routine funny: Some of the best content comes from building on shared experiences, and the same can be said for comedy. A great example is any Poo-Pourri campaign. Don’t be shy about self-deprecation: Any easy way to make people laugh while humanizing your brand? Make a joke at your own expense. For instance, JetBlue found a clever way to engage with a customer who thought their emails were coming on a little too strong (see below). Keep it simple: The more complex and complicated your humor is, the more likely it is to fall flat. Carlsberg, for instance, has been using their cheeky tagline, â€Å"Probably the best beer in the world since 1973. Recommended Reading: How to Build Your Brand With Humor So You'll Feel Like a Human Go Out and Create Some Viral Content In an age where viral content seems to come and go within a matter of minutes, it’s unlikely that your content will reach â€Å"The Dress† levels of internet immortality. The good news, though, is that more studies continue to prove that a content’s viral potential isn’t a matter of luck. Remember that there are many factors that influence what we share online, and the SUCCESs model serves as a great blueprint when outlining your next content marketing campaign. The key ingredients for a viral hit include credibility, an emotional connection, and the ability to tell more than one story–along with an idea that isn’t too vanilla and offers a new, often debatable perspective. Viral Content How to Follow a Six-Part Recipe for Success On Feb. 26, 2015, BuzzFeed published a post asking one simple question: What Colors Are This Dress? Although the answer seems simple enough, it launched arguably one of the biggest internet memes of all time. And whether you were team blue and black or white and gold, the accompanying image was simply unavoidable, making it’s way onto just about every publisher. It was truly viral content at its best. This is the kind of success most brands only dream of, and Roman Originals–the retailer behind the dress–saw huge returns. Within a month, their organic traffic  increased  by 420 percent and their press mentions by a whopping 17,550 percent. The overnight success left many marketers like myself wondering, â€Å"What it is about some silly piece of content that can have such a profound impact on our online sharing behavior, and more importantly, can it be replicated?† Luckily, more and more research is being dedicated to viral content, specifically on what triggers someone to click â€Å"share.† In one of his earliest studies  that scraped nearly 7,000 New York Times  articles, Jonah Berger noted that highly shared posts are typically useful, surprising, and positive, but above all, highly emotional. Highly shared posts are typically useful, surprising, and positive, but above all, highly emotional.Get Your Free Decoding Successful Content Infographic Visualize the SUCCESs formula for viral content with this free infographic with original research from Fractl. How to Follow A Six-Part Recipe for Viral Content SuccessBrothers Chip and Dan Heath- also devotees to the science of viral content- agreed, particularly about the surprising and highly emotional elements. In their book Made to Stick: Why Some Ideas Survive and Others Die, they offer six components  they believe elevate an idea from shareable to viral: Their SUCCESs model  argues that viral content should be: Simple: Making something simple doesn’t mean dumbing it down; it’s about focusing your message around a single idea (i.e. people should be able to describe your campaign’s key theme in only two or three sentences) Unexpected: This is where you want to include something that will gain your audience’s attention. Run of the mill data goes in one ear and out the other; something that challenges an assumption will hold an audience’s attention. Concrete: For an idea to be concrete, it presents a difficult concept in a more relatable way. For example, a popular concrete idea you might have heard of is that humans consume enough bottled water  in a little more than a day to circle the entire equator with plastic bottles stacked end to end. Credible: Along with getting an audience to listen to your message, you also need to convince them to believe it. Make sure to offer facts that are backed by either primary or secondary research. Emotional: Although people look for credibility, they also want to feel something. Be sure to trigger an emotional response. Generate stories: Individuals should be able to act on your content (i.e. present an idea, let others be able to interpret in their own way). Recommended Reading: The Six Types of Social Media Content That Will Give You the Greatest Value So what does this look like in action? My team at Fractl recently analyzed how three successful campaigns  stacked up against these key principles. In total, the following three campaigns earned 2,300 placements  and more than 140,000 social shares: Hotel Hygiene Exposed: For one of our clients, we  gathered 36 samples from nine different hotels to determine which rooms were the dirtiest. Reverse Photoshopping Comic Covers: Superheroes typically boast massive biceps and incredibly tiny waists, so we used Photoshop on behalf of one of our clients to see what these familiar faces would look like if they reflected the average American body type. Sexually Suggestive Emojis: For another client campaign, we scraped Twitter to discover which countries have the most flirtatious emoji use around the world. Below I’ll walk you through each of the Heath brothers’ principles, providing a six-part recipe on how you can generate similar, highly viral content. 1. Simple: Roll Out Your Content’s Core Focus in the Easiest Way Possible For an idea to be simple, it needs to be easily understood, and quickly. To gain your audience’s attention, identify a central theme and make sure your content connects to this idea whenever possible. Gain your audience's attention by connecting content to one central themeFor instance, in Sexually Suggestive Emojis, a month of tweets from the United States and more than 50 European countries were condensed into 14 easy-to-read charts. In less than 10 minutes, readers could easily identify global trends in how these emojis are used – including their own countries. Simplify Content By Setting Clear Campaign Goals Another easy way to simplify your content is when you’re setting your campaign goal. Do you expect the campaign to drive conversions or do you want it to boost general brand awareness? You’ll also want to make sure your goal is as specific as possible: The more specific you are when setting your goal, the greater the likelihood you’ll actually reach it – and this specificity will help you focus both your content and time. Below is a three-step guide on how to set attainable goals: Begin with an audit of previous campaigns. Remember that data is your friend, and you likely already have a ton of it at your fingertips thanks to previous campaign metrics. Note any key data points- your new goals should fall somewhere within the same ballpark. Evaluate your current position within your industry. If you don’t have a large part of the market yet, consider a goal that only aims for a 2 to 5 percent increase in something. On the other hand, if you already have a large presence in the industry, set a goal that is a little more challenging- you don’t want to miss out on any potential growth. Set one major goal, and follow up by outlining two or three other goals that will help you get there. When setting goals for your content, you’ll likely have more than one. For example, if you want a campaign to drive a certain amount of blog traffic, you’ll also want to set smaller goals like earning placements on X,Y, and Z publishers that will help you get there. Recommended Reading: This is How to Start a Successful Blog That Will Crush Your Marketing Goals 2. Unexpected: Produce Something With a Dash of Shock Beyond an idea that’s quickly understood, another easy way to earn someone’s attention is to offer content that is shocking. This guarantees an element of surprise, which will drive results because instead of adding to the white noise on the internet, you’re actually breaking through. In the case of Hotel Hygiene Exposed, the results yielded a shocking finding: The nicest hotels actually had the most germs. This made outreach a breeze, with big name publishers like Yahoo taking full advantage of the added shock value with headlines like, â€Å"Eww! New Study Finds Expensive Hotels Have More Germs.† Producing controversial content is also a great way to add something unexpected. Below are a few different approaches to controversial content: Disprove an easily held assumption: This content often focuses on testing an audience’s beliefs. For example, the Ad Council’s incredibly successful â€Å"Love Has No Labels† video used an X-ray machine that featured skeleton couples showing different signs of affection to one another before revealing themselves as either gay, lesbian, or biracial – forcing viewers to rethink any unconscious biases they might have and appreciate that love is love, no matter who is involved. Produce something taboo: These ideas center around a topic that isn’t often discussed. Again, the Sexually Suggestive Emoji campaign is a great example because who doesn’t blush a little when they see some of those eggplant combinations? Stir up a debate: Most controversial ideas would fall under this umbrella, with a majority of these campaigns presenting data from both sides in order to allow readers to drive the discussion. For instance, the campaign in â€Å"The Most Prejudiced Places in America† focuses on which areas have the most non-politically correct tweets. The geographic ego bait ignites a discussion because it gives readers the opportunity to offer their two cents on whether or not they agree. via The Daily Beast Recommended Reading: Why Your Content Will Go Viral 3. Concrete: Difficult Concepts Often Require You to Whip Up More Than One Example The Heath brothers say something is â€Å"concrete† in its ability to be described through sensory language. In other words, your content should be understood using one of the five senses. So how can you do this with online content? Let’s take a moment to review the Velcro Theory  about memory. This concept argues that although it is unlikely for someone to totally comprehend – or â€Å"grasp† – brand new information, it is likely that they will be able to grasp small bits of information as long as their prior knowledge presents something for this new information to â€Å"hook† onto – much like a piece of Velcro. By connecting your content’s new information to things your audience already knows, it makes retention and discussion much easier. In the case of online content, concreteness often stems from being able to visualize new concepts. For example, in Reverse Photoshopping Comic Covers, the core theme of the campaign was to offer a new way to discuss body image issues – particularly with men. When comic book icons like Batman, Iron Man, and Captain America shed their bulging biceps in an effort to look more like an everyday individual, audiences suddenly had a new way to talk about more difficult concepts like body dysmorphia. Try Comparing Apples To Oranges Think of something’s â€Å"concreteness† as being able to compare apples to oranges. A great example is this campaign–Data IRL–that visualizes what digital storage size would look like in the form of storage boxes. If you assume 10 megabytes of data is equivalent to one standard storage box, an iPhone’s 4 gigabytes of data suddenly becomes much easier to understand: It’s 400 storage boxes, or–when the boxes are lined up–enough data to stretch nearly the length of 1.5 football fields. via Better Buys Keep in mind what you can compare more difficult concepts like data storage to is only limited by your imagination. A good jumping off point is by taking a look around you and identifying what you use on a day-to-day basis (think a can of soda or a deck of cards); these are the type of routine items that make something unfamiliar suddenly incredibly relatable. Recommended Reading: How to Use Data to Fuel Your Content Marketing Strategy Figuring what you want to present, though, is only half the battle. You still need to figure out how you want to visualize the data. Luckily there are a few tools  out there for anyone who might not have a designer on their team, including the following: Piktochart: Relying on the continued popularity of infographics,  the application allows users to easily create IGs using themed templates Tableau Public: The drag-and-drop platform offers users a wide range of collaborative maps and charts to fool around with Infogram: This easy-to-use application allows users to create interactive charts without any coding Silk: Another drag-and-drop platform, this is one of the easier tools to use, requiring users to simply upload their data through a spreadsheet to begin building visualizations around it 4. Credible: Garnish Your Content With a Methodology That is Both Reliable and Familiar Readers want to see content that is trustworthy, and something that is data-driven is a great way to boost authority and earn credibility. Your methodology should be readily available and include the following: Specifics on your data set, including how, when, and where you collected it Any outliers that were omitted in your data A list of additional sources (i.e. secondary research) Access to raw data if possible An easy way to boost credibility is to partner with a reputable third party, specifically someone with expertise in your industry. For example, if you’re producing a campaign that focuses on sports injuries, consider reaching out to organizations like the Sports Physical Therapy Section (SPTS) or the American Physical Therapy Association (APTA). They could offer assistance on how closely your data aligns with common trends in sports-related injuries or how specific injuries should be treated. But how do you get in contact with them? All you need to do is reach out via email explaining who you are, what your campaign is about, and some options on how they could help with the final project – â€Å"options† being the keyword here as you’re more likely to get a response if you offer more than one way to participate. Boost your content's credibility by partnering with a reputable third partyA great example of this in action is the Hotel Hygiene Exposed campaign. We reached out to a third-party lab to test the four samples we collected from nine different hotels. This outside testing helped make the bold claim that the nicest hotels are actually the dirtiest that much more valid. Recommended Reading: How to Rock a Data-Driven Content Calendar Template That Will Boost Results By 299% Support Your Content With Secondary Research Don’t forget about the  value of secondary research – and how easy it is to access. It’s simply the analysis of data or information that was either gathered by someone else (e.g. researchers, educational institutions, etc.) and reusing it to add more authority to your current content. Two of the most common secondary research sources include the following: Academic journals: These are resources filled with original research. Examples include Harvard Business Review, American Journal of Sociology, and the Journal of the American Medical Association  (JAMA). Technical reports: Typically a resource that is updated annually, these reports offer insights on industry-specific research projects. For example, HubSpot’s State of Inbound  is released annually and reveals the latest trends in content marketing. So how can you include these in your campaign? At first glance, it doesn’t seem like the Reverse Photoshopping campaign has a quantitative element to it. However, the landing page includes stats from the Centers of Disease Control and Prevention  on the levels of obesity for both men and women in America- stats that are both easily accessible and familiar to any audience. Here’s what it looks like on the LP: Recommended Reading: This Is The Marketing Research Process That Will Take Your Content to the Next Level 5. Emotional: Knead  Something Your Audience Can Feel Into Your Content This is a big one. As much as credibility can help keep your campaign fend off trolls, remember that people have an innate desire to make a personal connection with content, regardless of their opinion. An emotional connection  is essential in order to drive shares, and one of the biggest goals for marketers today is to help brands create messages that people want to share. Luckily there’s a wide range of emotions for your content to tap into, as illustrated in these three campaigns: The â€Å"ick† factor was palpable in the hotel campaign, and it’s something everyone can relate to – aiding in both natural syndication and social shares. via AOL Body image is already a highly emotional topic, and by connecting it to something in the entertainment industry- a channel that is no stranger to the pressures of physical perfection- social traction skyrocketed. via The Huffington Post For the emojis campaign, a reader could easily go back and forth between feelings of embarrassment and amusement thanks to the easily identifiable innuendos. via People Recommended Reading:  Proof That Emotional Headlines Get More Shares on Social Media Use Emotional Cues to Drive Clicks The most successful emotional content ignites an immediate reaction: Audiences should be able to easily click, read, and share your content because it triggers an opinion – and they want the rest of the internet to know. The most successful content ignites an immediate reaction6. Stories: A Mix of Stimulating and Inspirational Content Will Drive Discussion During production, you should continually ask yourself one question: Would I share this campaign with my friends? This is the easiest way to determine whether or not your content tells a story  Ã¢â‚¬â€œ and often times the best content tells more than one. The comic book campaign, for instance, was created for a California-based organization that provides resources to individuals struggling with eating disorders, but the 1,300 pickups and 105,000 social shares indicate that the content reached well beyond its targeted audience – in large part because it allowed publishers to tell multiple stories. For example, some readers were less concerned with a discussion on body image and instead focused their attention on general criticism of the project.  Ã¢â‚¬Å"Superheros can’t save the world if they’re lounging around like the average American,† criticized a reader at Smash.com. These sentiments were shared in the comment section of a Spanish gaming site  (whose audience probably had little interest in finding out more about eating disorders). What these two placement prove, though, is that the pop culture theme helped the content resonate with more than one demographic. Yes, these characters don’t relate directly to eating disorders, but in the right context, they can connect issues about body image to a much larger audience. Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Use Humor to Tell Stronger Stories Humorous content is a great way to drive stories, as emphasized through some of the headlines for the emoji campaign: Study: Frequent Emoji Users Are Hornier Than the Rest of Us, New York Magazine Dear Mississippi, You’re Obsessed With Eggplant Emoji. Please Explain, Vocativ New Sex Emoji Study Shows That Eggplants Trump Bananas, New York Daily News    So what are some ways you can tickle your audience’s funny bone? Make an everyday routine funny: Some of the best content comes from building on shared experiences, and the same can be said for comedy. A great example is any Poo-Pourri campaign. Don’t be shy about self-deprecation: Any easy way to make people laugh while humanizing your brand? Make a joke at your own expense. For instance, JetBlue found a clever way to engage with a customer who thought their emails were coming on a little too strong (see below). Keep it simple: The more complex and complicated your humor is, the more likely it is to fall flat. Carlsberg, for instance, has been using their cheeky tagline, â€Å"Probably the best beer in the world since 1973. Recommended Reading: How to Build Your Brand With Humor So You'll Feel Like a Human Go Out and Create Some Viral Content In an age where viral content seems to come and go within a matter of minutes, it’s unlikely that your content will reach â€Å"The Dress† levels of internet immortality. The good news, though, is that more studies continue to prove that a content’s viral potential isn’t a matter of luck. Remember that there are many factors that influence what we share online, and the SUCCESs model serves as a great blueprint when outlining your next content marketing campaign. The key ingredients for a viral hit include credibility, an emotional connection, and the ability to tell more than one story–along with an idea that isn’t too vanilla and offers a new, often debatable perspective.